Cookie Policy

Version 2.0 // Last Updated 15 April 2019

Cookies are small text files which you receive from our websites and are stored on your computer's hard drive. They are included with every request (or “page visit”) you send to our website thereafter until they expire. They are used in almost all websites in order to help them function correctly, or work more efficiently, as well as to provide general usage information to the owners of the site.

We will never store your personal data in a plain text cookie. We may store personal data in a secure, encrypted cookie, which can only be read by our servers.

There are different kinds of cookies, detailed below:

  • Session Cookies – these have a short lifetime and are deleted when you close your browser. Example uses may be to remember what is in your shopping basket, or to anonymously track your interactions with the site to give us a better idea of how visitors are using our site.
  • Persistent Cookies – these will stay on your computer until they reach their expiry date. Example uses may be to remember your login when you revisit the site.
  • Third Party Cookies – these come from sites and services we are embedding in our website, such as Google Analytics, YouTube or Google Maps.

We also use cookies and similar software known as web beacons or pixels to count users who have visited our website after clicking through from one of our advertisements on another website or in emails and to collect details of any products purchased. These web beacons collect limited information which does not identify particular individuals. It is not possible to refuse the use of web beacons. However, because they are used in conjunction with cookies, you can effectively disable them by setting your browser to restrict or block cookies.

We keep a record of page views which is logged automatically by our server, which includes your Internet Protocol (IP) address, the page you visited and the website that referred you to ours. These records are kept for up to 3 months. We also collect some site statistics such as access rates, page hits and page views. We are not able to identify any individual from traffic data or site statistics.

Cookies used on our sites

Cookie Name





Allows us to remember who you are across page visits.



Allows us to hide our cookie policy popup for users who click ‘Accept’

Midcounties.Auth, Midcounties.Auth.Ex,


Allows you to sign in to the website.



Ensures your security whilst using our site.



A marker to determine if your global sign in credentials have been checked to allow us to automatically log you into the site using your signed in Midcounties account.



Allows you to sign in using your Midcounties account and be logged in automatically on our other sites.

Third party cookies used on our sites

These are Cookies used by:Social network sites (e.g. Facebook, Twitter, LinkedIn, YouTube, etc.), which may use information about your visit to target advertising to you on their websites. Third Party Cookies such as these are set by a domain other than the one being visited by the user. Please therefore note that we have no control over the dissemination of these types of Cookies and recommend that you should check the third party websites for more information about these cookies.Third-party suppliers and/or advertisers, carefully selected by us, who may use information on your visit so that they can present you with adverts that you may be interested in.

By using our website, you agree that we can place these types of cookies on your device.

Further informationTo find out more information about cookies, please visit

Service / Cookie Names



Google Analytics

_utma, _utmb, _utmc, _utmz, _ga, _gid, _gat


Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage.  Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google.  You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.  By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above." You can find out more about this service at



We may embed videos from a YouTube channel and this may set cookies on your computer once you click on the YouTube video player, but YouTube will not store personally-identifiable cookie information for playbacks of embedded videos using the privacy-enhanced mode. To find out more please visit

Google Maps


In some sections of our site, we use Google Maps to allow you to search by location. To learn more about how Google uses this information, please visit



We use Twitter widgets on some pages to show our Twitter timeline within our website. For more information on how Twitter widgets use cookies, see

How to disable cookies

Most web browsers allow some control to restrict or block cookies if you wish, however if you disable cookies you may find this affects your ability to use certain parts of our website, products or services.  For more information about cookies and instructions on how to adjust your browser settings, see